19 April 2011

Cisco's Flip Camcorder Shuttered Like Some Hamptons Estate in Winter

Millions of consumers needn't flip-out in a panic over Cisco's decision to shutter (no pun intended) its line of very popular digital camcorders, the Flip.  Yes, it's true that several million Flips were sold during its heyday, and that the Flip was so popular, in fact, that Cisco acquired Pure Digital, the company who made the Flip and the popular Linksys routers, for $590 million in 2009.  But, like other consumer electronic products that have come and gone over the decades (even to the surprise of many, especially given that Flip is still the number one camcorder sold on Amazon.com), manufacturer warranties will still be honored, and in the case of the Flip, Cisco has said the FlipShare service up in that great cloud in the sky will still be supported as long as there is still a need (whatever that means).

But, since Cisco did exert great energy and expense at acquiring this consumer footprint, it would be surprising if they simply cut FlipShare off to what would surely be the consternation of many.  But, just in case, some at Cisco customer support are advocating that FlipShare users back-up their videos to an external drive before uploading to the cloud.

Many in the tech media over the last couple of years have marveled and questioned Cisco's recent attempt to purchase a foothold into the consumer market with the acquisition of Pure Digital, along with the quite expensive print and tv campaign featuring a misused and miscast Ellen Page (Juno).   

Read the rest here at JustLuxe.com!

Do any of you have a Flip?  My son had a school project to complete, and he chose to film his project on Moses and the Ten Commandments (private school obviously) on his mom's Flip camcorder.  When I ran into snag after snag trying to edit the takes or clips we compiled, I ended up breaking three of those Commandments (I always liked Ted Koppel's quote at a Duke commencement address about them not being called the "Ten Suggesstions."  Classic line, Ted.)   It is odd to see Cisco simply fold this unit up, rather than spin it off, no?  $590 million down the drain.  Wow.

4 comments:

Sandy K. said...

I don't happen to have this device, but it sounds like a handy electronics device. I do a lot of teaching about the use of electronics/technology in the classroom and I like the looks of this little camcorder. But there's so much out there right now I can't keep it sorted. Bottom line, students know tech, and respond to tech, so teachers should be teaching with it. Thanks for the report!

Char said...

i've thought about getting one but haven't yet. they look very handy.

Barbara said...

I gave a Flip to my DIL a couple Christmases ago. I'll have to ask her...

Re Moynahan nude: The face doesn't match the body. And you're right....yawn. Perhaps I've just seen too much.

Caleb S. Garcia said...

Nice post Mr. G. and a fine use of simile.