As a marketing and communications professional, I've written dozens of press releases (and ordered, edited, and published dozens more); created pitchbooks and presentations for VCs and angel investors alike; have drafted corporate communications on behalf of and from the office of CxO of some sort during celebrations and catastrophes, as well as massive hirings and firings; created and overhauled corporate vision; drafted and redlined hundreds of contracts and agreements of various forms; and have written responses to government agencies, judges, and opposing counsel.
How you phrase, parse, preach or pitch your message is hugely important, both to your organization as well as to you. So, here, over Coffee Bean vanilla lattes in Malibu, I thought I'd put out a quick primer, as best as one can draft such a document sitting in 78 F degree weather amongst the beautiful, rich, homeless, recently spotted actors and athletes du jour -- talkin' 'bout you David Duchovny and Blake Griffin -- illegal aliens, er, I mean, non-documented though decently paid workers, unpaid though over-represented screenwriters, and bikers hellbent for trouble (lycra and leather alike).
Here now for your perusal, my very quick, yet heartfelt, communication bromide and offering:
I believe in thoughtful comity over cruel quips.
None of us are perfect, no not one.
If we’re a liberal, very advanced company, and our consumers are not (some of them), we respect them and their traditional worldview. If we’re a conservative company, and our consumers are not (some of them), we respect them and their forward- thinking worldview.
We do not talk down to potential consumers simply because they think different from or hold opposing views than we do. Even potential consumers that will never be our customers are part of our body politic, market, and hemispheric.
We protect our employees, ALL of them.
We respect our consumers, ALL of them.
We respect ourselves, ALL the time, and therefore demand the best in behavior from ourselves and our employees, especially in the way we communicate with each other, our clients, our consumers, and our competition.
We have a worldview, we let others know what it is, we're proud of it, and we hold fast to it. We don’t change our principles because some, several, or serious numbers decide that they don’t like us, what we did/do, or what they perceive we stand for; we hold on to our moral compass whilst remaining true to our core of respect, even if / while others do not respect us.
We are having ongoing conversations with ourselves, our employees, our colleagues, our consumers, our community, our competition … at all times. We speak truth to power and we powerfully seek the truth in how we operate. Our conversation therefore is peppered with urbane wit and seasoned with compassionate drive to succeed in the marketplace of commerce – and ideas — whilst having fun.